Taarkash was established by integrating the idea of revival of the traditional artisan culture with the modern entrepreneurship opportunities available through digital platforms. Taarkash is named after traditional artisans who make traditional crafts with the help of wires, involving laborious efforts yet their passion for the art of making handmade crafts. The team works in collaboration with some of the best traditionally skilled artisans to make finest products enrich in cultural art, diversity and quality. Each product reflects the idea of bringing back the traditional artisan culture into the mainstream marketplace, promoting art, culture craft and diversity.